bet365 vs Unibet Compared for Australian Bettors

Head-to-head at a glance

Here is how the two operators stack up on our scored criteria. Ratings are out of 10.

• Odds: bet365 8.8 vs Unibet 7.8
• Market coverage: bet365 9.6 vs Unibet 8.3
• Sports depth: bet365 9.5 vs Unibet 8.4
• Live capability: bet365 9.4 vs Unibet 8.4
• Bet Builder: bet365 9.0 vs Unibet 7.9
• Licence safety: bet365 9.5 vs Unibet 9.0
• Payments: bet365 8.8 vs Unibet 8.5
• Withdrawals: bet365 8.9 vs Unibet 8.3
• App: bet365 9.3 vs Unibet 8.4
• Features: bet365 9.2 vs Unibet 8.4
• Support: bet365 8.6 vs Unibet 8.1

bet365 rates higher on every scored category. That does not automatically make it the better bookie for you — Unibet's odds sampling tells a more nuanced story, which we unpack next.

Odds value: the number that flips the script

The odds rating favours bet365 (8.8 vs 7.8), but the underlying odds sampling points the other way on value.

• Unibet held the best price on 55.97% of a 243-market sample, with an average margin of 5.84%.
• bet365 held the best price on 23.33% of a 30-market sample, with an average margin of 7.44%.

A lower margin means the bookmaker builds in less of a cut, so more of the true price flows to you. On our sample Unibet ran a tighter book and topped the market on a clear majority of prices. Note the sample sizes differ (243 vs 30), so treat bet365's figure as less settled. The takeaway: if you line-shop and chase the top quote on individual markets, Unibet is winning on the sampled data. bet365's higher headline odds score reflects broad, consistent pricing across a much wider range of markets rather than best-price frequency.

As always, prices move. Cross-check live quotes on our betting odds pages before you commit a stake.

Markets and sports depth

This is bet365's clearest edge: 9.6 for market coverage and 9.5 for sports depth against Unibet's 8.3 and 8.4.

Both cover the staples Australians bet most — Horse Racing, AFL, NRL, cricket (Big Bash and Test Matches), tennis (ATP and WTA), football and basketball. Where bet365 pulls ahead is the number of markets within each event and the breadth of secondary competitions. If you bet niche props, deep football ladders across the Premier League, Serie A, Ligue 1 and Champions League, or want more lines on a single NBA or A-League fixture, bet365 gives you more to work with.

Unibet still covers the mainstream competitions comfortably. If your betting sticks to headline markets — match result, line, totals, first try-scorer, race win/place — you likely won't feel the coverage gap day to day.

Live betting and streaming

bet365 scores 9.4 for live capability versus Unibet's 8.4, and both list Live Betting and Live Streaming among their features.

bet365's live product is one of its signature strengths: a large in-play market count and integrated streaming across many sports. Unibet also offers in-play and streaming but on a narrower footprint per event. For punters who live-bet tennis, football or basketball and want to watch while they wager, bet365 is the stronger fit on the ratings. Availability of any individual stream depends on rights for that fixture at both operators — neither guarantees every event.

Cash Out and Bet Builder

Both bookmakers support Cash Out and Bet Builder, so you can build same-game multis and take an early return on live positions at either.

Our Bet Builder rating gives bet365 the edge (9.0 vs 7.9), reflecting a wider range of combinable legs and markets to build within a single event. If same-game multis are central to how you bet AFL, NRL or Premier League football, bet365 offers more flexibility. Unibet's builder is capable but scored lower on breadth.

Payments, deposits and withdrawals

Both operators run a $10 minimum deposit and quote a 0–24h withdrawal window, so on turnaround time they are level on the stated data.

Where they differ is method choice:

• bet365: Visa, Mastercard, PayID and Apple Pay.
• Unibet: PayID and Visa.

If you want Apple Pay for quick mobile top-ups, or prefer Mastercard, bet365 is the only one of the two that lists them. Both support PayID, which is the fastest common option for Australian bank-linked transfers. bet365 edges the payments (8.8 vs 8.5) and withdrawals (8.9 vs 8.3) ratings, largely reflecting the wider method set. For PayID users specifically, both are viable — see our PayID betting sites list for more options.

Apps and mobile

Both have iOS and Android apps and list mobile betting. bet365 scores 9.3 on the app versus Unibet's 8.4.

bet365's app is a long-standing benchmark for stability, in-play speed and market navigation, which its higher score reflects. Unibet's app covers the essentials — bet placement, live betting, Cash Out — but rates lower on overall experience. If you do most of your betting on a phone and want the smoother in-play interface, bet365 is the pick. Compare more options on our betting apps page.

Licensing and safety

Both are licensed to operate for Australian customers. Unibet's supplied regulator is the NTRC (Northern Territory Racing Commission), the body that licences several corporate bookmakers serving Australia-wide. bet365's specific regulator is not stated in our data, but its legal status is licensed and it scores 9.5 for licence safety against Unibet's 9.0.

Across Australia, wagering is overseen by state and territory racing and wagering authorities, and the minimum betting age is 18. Both operators sit within the licensed market. We verify licence and register status from published records only — we do not open accounts or run first-hand deposit or withdrawal checks. For the fuller regulatory picture, see our legal betting sites Australia guide.

Support

bet365 rates 8.6 for support and Unibet 8.1. Both are established operators with standard help channels for account and betting queries. The gap is modest; neither is likely to be a decisive factor unless you rely heavily on live chat during in-play sessions, where bet365's slightly higher score aligns with its broader live product.

Which one should you choose?

Choose bet365 if you want the widest market coverage, the deepest sports and in-play offering, the strongest app, Apple Pay or Mastercard as a payment option, and same-game multis with more combinable legs. It leads on every scored category and suits punters who value breadth and a polished mobile experience.

Choose Unibet if price is your priority. On our sampled odds it held the best price far more often (55.97% vs 23.33%) and ran a tighter average margin (5.84% vs 7.44%). If you line-shop and stick mainly to mainstream markets, that value advantage can outweigh bet365's coverage edge over time.

Many Australians hold accounts at both — Unibet for chasing top prices on core markets, bet365 for depth, live betting and building same-game multis. Read the full bet365 review and Unibet review before you decide, or browse all bookmakers for alternatives.