bet365 vs Ladbrokes Compared

Quick verdict: who each bookie is for

Choose bet365 if you bet across a wide spread of sports and competitions and want the most complete market coverage (9.6) and sports depth (9.5) of the two, plus the higher-rated app (9.3) and Apple Pay at the cashier.

Choose Ladbrokes if price is your priority on the markets you actually back. On our sample, Ladbrokes returned the best available price far more often and ran a tighter average margin — more on the numbers below. It's also the operator with a stated Northern Territory Racing Commission (NTRC) licence in our data.

Avoid bet365 if you're specifically chasing the lowest hold on mainstream markets, where Ladbrokes edged ahead on our figures. Avoid Ladbrokes if you want the broadest range of niche markets, live streaming breadth and the stronger mobile experience — those lean bet365.

Head-to-head comparison table

The ratings below are BETAURO scores out of 10. Odds metrics are drawn from our sampled markets for each operator.

• Founded: bet365 2000 | Ladbrokes 1886
• Legal status: bet365 licensed | Ladbrokes licensed (NTRC)
• Odds rating: bet365 8.8 | Ladbrokes 7.6
• Market coverage: bet365 9.6 | Ladbrokes 8.4
• Sports depth: bet365 9.5 | Ladbrokes 8.5
• Live capability: bet365 9.4 | Ladbrokes 8.1
• Bet Builder: bet365 9.0 | Ladbrokes 7.8
• Licence & safety: bet365 9.5 | Ladbrokes 9.2
• Payments: bet365 8.8 | Ladbrokes 8.3
• Withdrawals: bet365 8.9 | Ladbrokes 8.1
• App: bet365 9.3 | Ladbrokes 8.4
• Features: bet365 9.2 | Ladbrokes 8.2
• Support: bet365 8.6 | Ladbrokes 8.0
• Min deposit: both $10
• Withdrawal time: both 0–24h
• Payments: bet365 Visa, Mastercard, PayID, Apple Pay | Ladbrokes PayID, Visa, Mastercard
• Apps: both iOS and Android

Odds and margins: what the sampled numbers show

This is where the two operators genuinely diverge, and it's worth reading the figures carefully because they cut in different directions.

On best-price share — how often each bookie held the top available price across our sample — Ladbrokes led with roughly 55% (from 258 sampled markets) against bet365's 23% (from 30 sampled markets). Ladbrokes also ran the lower average margin at about 5.8%, compared with bet365's roughly 7.4%.

So why does bet365 carry the higher odds rating (8.8 vs 7.6)? Because our odds score also weighs market coverage, depth and consistency across a much wider range of events, not price on a single sample alone. bet365's coverage advantage (9.6 vs 8.4) means more markets to price in the first place.

The practical read: if you concentrate your bets on mainstream, well-sampled markets, Ladbrokes' tighter margin and higher best-price share can mean better returns. If you range across many sports and competitions, bet365 gives you more to bet on, more often. Sample sizes differ (30 vs 258), so treat the bet365 price share as indicative rather than settled. Always line-shop on our [betting odds Australia](/en-au/odds/) pages before you commit.

Sports and competitions coverage

Both bookies cover the Australian staples — Horse Racing, AFL, NRL, Big Bash and Test cricket, plus tennis (ATP and WTA), football and basketball. The difference is breadth.

bet365's higher sports depth (9.5) and market coverage (9.6) generally translate to more markets per event and wider representation of overseas competitions like the Premier League, Serie A, Ligue 1, Champions League, Europa League, NBA and EuroLeague. If you follow the A-League and the World Cup alongside domestic footy and racing, bet365 gives you the fuller board.

Ladbrokes (8.5 sports depth, 8.4 coverage) still covers the major codes and racing thoroughly — it's a long-standing racing brand — but you'll typically find fewer secondary markets on less-followed fixtures.

For code-specific shortlists, see our [AFL betting sites](/en-au/betting-sites/afl/), [NRL betting sites](/en-au/betting-sites/rugby-league/), [Cricket betting sites](/en-au/betting-sites/cricket/) and [Horse Racing betting sites](/en-au/betting-sites/horse-racing/).

Live betting, Cash Out and Bet Builder

Both operators list Live Betting, Cash Out and Bet Builder, so the feature set overlaps. Where they separate is quality and reach.

bet365 rates higher on live capability (9.4 vs 8.1) and Bet Builder (9.0 vs 7.8), and its features package overall scores 9.2 against Ladbrokes' 8.2. Both list Live Streaming, though bet365's broader coverage generally means more events available to watch and bet in-play.

A note on Australian in-play rules: Australian regulation restricts live in-play betting via app or online for sport, so much in-play wagering is placed by phone. That applies to both operators equally — it's a market rule, not an operator difference. Cash Out and Bet Builder are available in the pre-match and permitted contexts each bookie supports.

Compare feature-first shortlists on our [Live Betting](/en-au/betting-sites/live-betting/) and [Cash Out](/en-au/betting-sites/cash-out/) pages.

Payments and withdrawals

Both accept PayID, Visa and Mastercard, and both list a $10 minimum deposit with a 0–24h withdrawal window. The single cashier difference in our data: bet365 also lists Apple Pay, while Ladbrokes does not.

If mobile-wallet deposits matter to you, that gives bet365 the edge, and it also scores marginally higher on payments (8.8 vs 8.3) and withdrawals (8.9 vs 8.1). Both are strong on PayID, which is the fast, account-to-account option most Australian punters reach for.

Withdrawal timing is the same on paper (0–24h) for both, so the difference is more about processing consistency reflected in the withdrawal ratings than a headline stated-time gap. See [PayID betting sites](/en-au/betting-sites/payid/) and [Apple Pay betting sites](/en-au/betting-sites/apple-pay/) for wider comparisons, and [Fast Payout](/en-au/betting-sites/fast-payout/) if quick cash-outs are your deciding factor.

Apps and mobile experience

Both offer native iOS and Android apps. bet365 rates higher for its app (9.3 vs 8.4), reflecting a more polished mobile experience alongside its wider market board and live capability.

Ladbrokes' app (8.4) is solid and covers the core needs — racing, mainstream markets, Cash Out and Bet Builder — but bet365 is the pick if the app is central to how you bet, particularly for in-play navigation and streaming access.

For a broader look at mobile options, see our [betting apps Australia](/en-au/betting-apps/) and [Mobile Betting](/en-au/betting-sites/mobile-betting/) pages.

Licence and safety

Both are licensed operators for Australian bettors. In our data, Ladbrokes' regulator is listed as the NTRC (Northern Territory Racing Commission), the authority under which several major online bookmakers hold their Australian licence. bet365's specific regulator field is not stated in our data, so we don't attribute a licence number to either operator here.

Australian wagering is overseen by state and territory racing and wagering authorities, and the minimum betting age is 18. On safety ratings, both score highly — bet365 9.5, Ladbrokes 9.2 — so on this measure the gap is small and both clear a strong bar.

For the wider legal picture, see [legal betting sites Australia](/en-au/legal-betting-sites/).

Support

Customer support scores are close: bet365 8.6 and Ladbrokes 8.0. Both fall in the solid range rather than either being a standout or a weak point. If support responsiveness is a priority, bet365 holds the slight edge on our rating, but neither should be a dealbreaker for most punters.

Which should you open?

There's a genuine case for each, and plenty of Australians hold accounts with both to line-shop.

Go with bet365 for the widest market coverage, the stronger app, the deepest sports and live board, and Apple Pay at the cashier. It's the more complete all-rounder on our ratings.

Go with Ladbrokes if price is king on your usual markets — its higher best-price share and lower average margin on our sample suggest better value where it counts, backed by a stated NTRC licence and a long history in racing.

Read the full write-ups in our [bet365 review](/en-au/bookmakers/bet365/) and [Ladbrokes review](/en-au/bookmakers/ladbrokes/), or browse more [comparisons](/en-au/compare/) and [all bookmakers](/en-au/bookmakers/) to build a shortlist.