Football Odds Ireland: Compare Prices, Markets and Bookmakers

Which bookmaker has the best football odds?

Odds quality is measured two ways in our data: how often a bookmaker posts the single best price in a sampled market (best-price share), and its average margin (lower is better for you).

• Betfair — best-price share 53.1%, average margin 4.29% (213 markets sampled). The clear leader on raw pricing.
• Ladbrokes — 22.3% best-price share, 5.83% margin (193 sampled).
• Unibet — 17.3% best-price share, 5.73% margin (191 sampled).
• William Hill — 17.4% best-price share, 6.96% margin (219 sampled).
• Betway — 13.8% best-price share, 6.32% margin (195 sampled).
• Paddy Power — 12.3%, 6.93% (195 sampled).
• BoyleSports — 11.8%, 7.51% (195 sampled).
• 888sport — 11.4%, 7.13% (219 sampled).
• LiveScore Bet — 10.4%, 8.37% (193 sampled).
• BetVictor — 6.4%, 7.51% (188 sampled).

A note on bet365: its odds rating is high (8.8) but our price sample recorded a 0% best-price share across 30 markets with a 7.44% average margin. Treat that as a small sample — bet365's strength is breadth of markets and in-play, not necessarily topping the price on the specific lines we captured.

Editorial read: if best price on a given match is your priority, check Betfair first, then Ladbrokes and Unibet. Margins on those three are consistently tighter than the field.

Market coverage and sports depth

For the volume of football markets — outrights, correct score, cards, corners, player props — bet365 leads our ratings with market coverage 9.6 and sports depth 9.5. Betfair (8.8 coverage) and William Hill (8.5) follow.

This matters when you move beyond the Premier League. Copa Libertadores ties like Flamengo v Cruzeiro or Cerro Porteño v Palmeiras, plus Ligue 1 and Serie A, tend to be where thinner books drop props and offer fewer in-play lines. Deeper operators such as bet365, Betfair and William Hill are the safer bet for full South American and continental coverage.

Choose a high-coverage book if you bet niche markets or lower-profile competitions. If you stick to match result and over/under on top leagues, most of these bookmakers will cover you and price becomes the deciding factor.

Live betting, streaming and Bet Builder

In-play football is a strength for bet365 (live capability 9.4) and Betfair (8.7). For watching matches while you bet, live streaming is listed for bet365, Paddy Power, William Hill, Ladbrokes, Betfair, Unibet and LiveScore Bet.

Bet Builder — combining several markets from one match into a single bet — is available at bet365, Betway, Paddy Power, BoyleSports, William Hill, Ladbrokes, BetVictor, Unibet, 888sport, LiveScore Bet and Novibet. On the ratings, bet365 (9.0) and Paddy Power (8.0) score highest for Bet Builder.

Cash Out is offered by every operator here except Hollywoodbets. If you like locking in profit before full time on a Champions League tie, that rules Hollywoodbets out for you.

Choose bet365 for the deepest in-play and Bet Builder combo. Choose Betfair if the exchange-style pricing edge matters more than props.

Payments and withdrawals for Irish bettors

Every listed bookmaker accepts Debit Card (Visa/Mastercard) and PayPal, with a €10 minimum deposit and a stated withdrawal window of 0–24 hours.

Extra methods worth noting: - Apple Pay — bet365, Paddy Power, BoyleSports. - Revolut Pay — bet365, Paddy Power.

Revolut is widely used in Ireland, so if paying by Revolut Pay directly matters to you, bet365 and Paddy Power are the two options in this list. For PayPal users, every operator here supports it. Hollywoodbets and Betfair are among those flagged with Fast Payout in their feature set, though all quote the same 0–24h window.

Safety and licensing

Betting is legal in Ireland for adults 18+, and the Gambling Regulatory Authority of Ireland (GRAI) is the domestic regulator. In our data, Paddy Power, BoyleSports and Novibet are explicitly noted as GRAI-regulated.

On our licence-safety scores, bet365 (9.5), William Hill (9.3), Paddy Power (9.2), Ladbrokes (9.2) and Betfair (9.2) sit at the top. These reflect regulatory standing and track record rather than any first-hand account testing. Long-established Irish names — BoyleSports (founded 1982) and Paddy Power (1988) — carry local familiarity alongside GRAI oversight.

Whichever you pick, verify the operator is licensed for Irish players before depositing, and use the deposit limits and self-exclusion tools that GRAI-regulated books are required to provide.

Upcoming football fixtures

A selection of matches to price up across leagues:

• Independiente Rivadavia v Fluminense — Copa Libertadores, 18 Aug 2026
• Deportes Tolima v Independiente del Valle — Copa Libertadores, 19 Aug 2026
• Universidad Católica (CHI) v Estudiantes La Plata — Copa Libertadores, 19 Aug 2026
• Cerro Porteño v Palmeiras — Copa Libertadores, 19 Aug 2026
• Coquimbo Unido v Platense — Copa Libertadores, 19 Aug 2026
• Flamengo v Cruzeiro — Copa Libertadores, 20 Aug 2026
• LDU Quito v Mirassol — Copa Libertadores, 20 Aug 2026
• Corinthians v Rosario Central — Copa Libertadores, 21 Aug 2026
• Marseille v Strasbourg — Ligue 1, 21 Aug 2026
• Arsenal v Coventry City — Premier League, 21 Aug 2026

For the Libertadores fixtures especially, price-check the deeper books — coverage on South American football varies more than on the Premier League or Ligue 1.

Quick picks by bettor type

• Chasing the best price: Betfair, then Ladbrokes and Unibet — tightest margins and highest best-price share in our sample.
• Widest range of football markets: bet365, backed by Betfair and William Hill.
• Bet Builder fans: bet365 and Paddy Power score highest.
• Live streaming plus in-play: bet365, Paddy Power, William Hill, Ladbrokes, Betfair, Unibet, LiveScore Bet.
• Revolut Pay: bet365 or Paddy Power.
• Avoid if you rely on Cash Out: Hollywoodbets doesn't list it.
• Avoid Hollywoodbets on iOS: no iPhone app in our data (Android only).