Paddy Power vs William Hill

Quick verdict: who should pick which

Choose William Hill if odds value matters most to you. Across our sampled markets William Hill topped the best available price 14.7% of the time versus Paddy Power's 9.7%, and its founding pedigree back to 1934 comes with the broadest sport and league lists of the two. It also scores marginally higher on market coverage (8.5 vs 8.3) and sports depth (8.6 vs 8.4).

Choose Paddy Power if the mobile experience and getting your money out quickly are your priorities. It scores 8.8 for its app against William Hill's 8.5, and 8.6 for withdrawals against 8.2. Both list Fast Payout as a feature set, but Paddy Power carries it explicitly.

Neither is a poor choice. Both are UKGC-licensed, both offer Bet Builder, Cash Out, Live Betting and Live Streaming, and both accept the same three payment methods. The decision comes down to whether you value price consistency (William Hill) or the day-to-day mobile and cash-out flow (Paddy Power).

Head-to-head comparison table

The numbers below are drawn from BETAURO's scoring data and the operators' listed features. Odds figures reflect sampled markets — 257 for Paddy Power, 266 for William Hill — so treat best-price share as a guide to price consistency, not a guarantee on any single market.

• Founded: Paddy Power 1988 | William Hill 1934
• Regulator: Both UK Gambling Commission (UKGC)
• Odds rating: Paddy Power 7.8 | William Hill 7.7
• Best-price share (sampled): Paddy Power 9.7% | William Hill 14.7%
• Average margin (sampled): Paddy Power 7.11% | William Hill 7.19%
• Market coverage: Paddy Power 8.3 | William Hill 8.5
• Sports depth: Paddy Power 8.4 | William Hill 8.6
• Live capability: Both 8.2
• Bet Builder rating: Paddy Power 8.0 | William Hill 7.9
• App rating: Paddy Power 8.8 | William Hill 8.5
• Payments rating: Paddy Power 8.5 | William Hill 8.4
• Withdrawals rating: Paddy Power 8.6 | William Hill 8.2
• Support rating: Paddy Power 8.0 | William Hill 8.2
• Licence & safety: Paddy Power 9.2 | William Hill 9.3
• Minimum deposit: Both £10
• Withdrawal time: Both 0–24h
• Payment methods: Both Debit Card, PayPal, Apple Pay
• Apps: Both iOS and Android

Odds and margins: where William Hill pulls ahead

On price, William Hill is the stronger of the two on our sampled data. It offered the best available price on 14.7% of markets we compared, notably higher than Paddy Power's 9.7%. That gap matters if you bet regularly across multiple markets, because a bookmaker that tops the price more often means you're leaving less on the table over time.

Average margin is close: 7.11% for Paddy Power against 7.19% for William Hill. Margin measures the overround built into a market — lower is better for the punter — so on that single metric Paddy Power is fractionally tighter. The two figures together tell a nuanced story: Paddy Power's book is marginally leaner on average, but William Hill produces the standout best price more often. Interestingly, Paddy Power's overall odds rating (7.8) sits a touch above William Hill (7.7), reflecting that tighter average margin.

If you're a value-focused bettor who line-shops, it's worth checking both against our live odds pages before you commit a stake, since prices move constantly ahead of Premier League, Champions League and major horse racing meetings.

Sports and competitions covered

Both bookmakers cover the full spread of UK betting interests: Football, Horse Racing, Tennis, Darts, Cricket, Rugby, Golf and Basketball. On football you'll find the Premier League, Championship, Serie A, Ligue 1, Champions League and Europa League, plus World Cup markets and Copa Libertadores. Tennis runs across the ATP and WTA Tours, cricket includes Test Matches, and basketball spans the NBA and EuroLeague.

William Hill's slightly higher sports depth (8.6) and market coverage (8.5) scores suggest it typically lists a broader range of secondary markets and competitions, which fits its long history in UK bookmaking dating to 1934. Paddy Power (8.4 depth, 8.3 coverage) is close behind and strong on the mainstream markets most punters actually use week to week.

For horse racing specifically — a core UK vertical — both are competitive, so the choice there again comes back to price on the day and how you like the interface.

Apps and live betting

Paddy Power holds the app advantage with an 8.8 rating to William Hill's 8.5. Both offer native iOS and Android apps, and both include Live Betting, Cash Out and Live Streaming, so the feature checklist is essentially matched. The difference our score reflects is in the day-to-day usability and flow of the Paddy Power app.

Live capability is a dead heat at 8.2 for each, meaning in-play markets and pricing update at broadly comparable quality. If you watch and bet on the move — checking live football or racing streams and cashing out mid-event — either app will do the job, with Paddy Power the marginal pick on interface polish.

Bet Builder is available on both, with Paddy Power rated 8.0 and William Hill 7.9. That's close enough that you should judge it on the specific same-game combinations you like to build rather than the headline number.

Payments, withdrawals and safety

Banking is a straight tie on the essentials: both take Debit Card, PayPal and Apple Pay, both set a £10 minimum deposit, and both list withdrawal times of 0–24 hours. Where they differ is our withdrawals rating — Paddy Power scores 8.6 against William Hill's 8.2 — which points to a more consistent cash-out experience on the Paddy Power side. Paddy Power also lists Fast Payout explicitly among its features.

On safety, both are licensed by the UK Gambling Commission, the regulator for all betting in the United Kingdom, and both must meet UKGC rules on fund protection, fair pricing and responsible gambling. The minimum age to bet is 18. Our licence and safety scores are near-identical — William Hill 9.3, Paddy Power 9.2 — so you're covered either way. We verify regulatory status against the operator's licensing only; we don't make first-hand claims about deposits or withdrawals.

If a particular payment method is your deciding factor, note that both cover the same three here — check our Debit Card, PayPal and Apple Pay betting site pages if you want to see the wider field.

Support and overall fit

Customer support is one of the few metrics where William Hill leads Paddy Power, 8.2 to 8.0 — a small gap but worth noting if responsive help matters to you. Combined with its stronger best-price share and slightly deeper coverage, William Hill leans towards the value-focused, high-frequency bettor who wants breadth and reliable support.

Paddy Power's profile leans the other way: a better app score, a higher withdrawals rating and Fast Payout make it the pick for mobile-first punters who want their winnings back quickly. Both sit comfortably in the upper tier of UK bookmakers on licence safety, so this isn't a safe-versus-risky choice — it's a matter of matching the operator to how you actually bet.